About us

We are a Brisbane web agency, focused on creating super cool, brand first websites for established businesses and enterprise

Wait did we say Brisbane? Well thats what our SEO guru said to do. We are kinda down the road a bit further in a suburb called Munruben. Our agency is currently in the office of our Boss Ladys house. Thats changing soon though. WE will be having a custom office built on the property to accommodate onsite meetings so you can come to us!

Established in 2018, kinda...

Misfit Branding was once called Mi Graphics, which was established in 2009 by Tracey O'Brien. In 2018 she rebranded to Misfit Branding and has never looked back. 

Tracey is a  Digital designer with over 20 years in the professional communication and branding industries for both Government and Private sectors. She started her creative journey as an apprentice signwriter. Learning her trade in Townsville, North Queensland. Brush work was the industry standard however, towards the end of her apprenticeship, wide format digital printers began to replace traditional signwriting methods. 

Wanting to take her visual communication skills further she completed a degree in Professional Communication which covered web design, ux, social media, PR and creative writing.

As the director at Misfit Branding @misfitbranding Tracey is able to work closely with her clients to provide authentic strategies to help them stand out. Preferring to working with fellow misfits in the trades and services industries.

Tracey is a firm believer in giving back to the community. She volunteers her time and skills in digital design and strategy to special forces veterans charity, Wandering Warriors, Mustangs NRL football club and Springwood Pumas AFL club. Aside from design, Tracey is passionate about horses, working with her two Andalusians, Thor and Zues to one day ride the National Trail.

Tracey resides on a property in Munruben, Queensland with her husband. She is mum to a teenage daughter and two young sons along with a hoard of animals.

Keen to get started on your next project?

We've put together a price guide for all our services. Yes we need your email before we send it. I'll let you in on a secret....We are building our email database or list building if you're in the know. We can set this up for you too!


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